Proximity Beacon Market To Grow With A CAGR Of 22.0% In 2017-2025
In line with the latest market research report authored by Credence Research, “BTLE Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Infrastructures, Others)) Market – Growth, Prospective Buyers and Competitive Landscape, 2017-2025”, BLE Beacon industry is roughly to thrive at a CAGR 22.0% from 2017 to 2025.
The total report is obtainable at http://www.credenceresearch.com/report/bluetooth-beacon-market
Market Studies
Mobile and wireless communication technologies have emerged tremendously in the last few decades. Continuing development of advanced cellular communication is estimated to grow further in the approaching years, noticing adoption across the different application. The retail industry is one such vertical consistently working towards boosting their buyer experience by deploying more modern engagement models. Some of them are appealing LED billboards, interactive billboards, and facial analytics/recognition. This makes the retail industry hugely promising for customer interaction technologies that include Proximity Beacon. Bluetooth Beacon is one of the many wireless communication techniques developed these days using which the retail businesses (sellers) can get connected with their clients.
The iBeacon market has observed appreciable growth since its first arrival in the year 2013. Bluetooth LE Beacon features Bluetooth low energy (BLE) and has been confirmed to be a pretty simple one-way communication channel. Perimeter Beacons are available for both open source and closed source platform thus can be used for a lot of applications. Further, the installation and operation cost of Smart Beacon is very inexpensive making it a long lasting solution for the retail companies, as a result of improving brand marketing. Companies are voluntarily taking on this new method of captivating the clientele. Further, iBeacon finds its application in public areas, for instance, air terminals, automatic parking systems, navigation inside the buildings and others to guide the people by providing important information directly to their devices.
BLE Beacon market is segmented based on platform, end-use, and geography. On such basis as the platform, Proximity Beacon is classified as open source BTLE Beacons and closed source Perimeter Beacon. Open source BLE Beacon are typically applicable for android platform, while the closed source iBeacon is deployed for IOS OS. Depending on the end-use segmentation, BTLE Beacons are sorted for retail, public infrastructures, and other applications. The other applications segment include things like indoor navigations and health-related applications.
All over the globe, North America leads the complete Beacon market. Europe succeeds the North American Bluetooth Beacon market, on the subject of revenue. Asia-Pacific is anticipated to turn up as the fastest growing market for Bluetooth LE Beacon technology because of the massive prospects for the retail industry. Bluetooth Beacon market is predicted to grow substantially in the Asia Pacific in the forecast period.
Competitive Insights:
iBeacon market remains to be in its nascent stage, with not very many countries seeing their use. The market includes a huge number of manufacturers, with a majority of them concentrating on building energy-efficient Bluetooth Beacons based on open-source platform. Bluetooth Beacon producers such as Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc., Kontakt.io, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are developing the technology by increasing life cycle of battery and getting better other technical specification similar to operating range. Yet another main strategy adopted by the market members is building lower-cost Beacon for small retail sections.
Key Trends
Continue efforts by the retail industry in the direction of far better customer interaction
Improving worldwide sales channel in an effort to retain and expand the sales
Continuous growth in wireless communication as well as the smartphone technology
Direct attention to extending the application area of Perimeter Beacons
What is a beacon iBeacon?
It’s kind of like a lighthouse: it repeatedly transmits a single signal that other devices can see. Instead of emitting visible light, though, it broadcasts a radio signal that is made up of a combination of letters and numbers transmitted on a regular interval of approximately 1/10th of a second. A Bluetooth-equipped device like a smartphone can “see” a beacon once it’s in range, much like sailors looking for a lighthouse to know where they are.
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